The moment when a potential customer decides to leave your website, can be used to grab their attention and show them an irresistible offer in a pop-up.
When you show a pop-up to a customer who’s trying to drop-out, they make a choice without having any distractions. You can take leverage of this situation to engage them with the content on pop-up or to leave their information to show their interest.
CTA (call to action) or exit intent pop-ups offer higher conversion rate as per eCommerce studies.
